The Science of Decision- Making Under Pressure

What NFL Officials teach us about confident leadership, and how XBInsight helps you build it in your leadership teams.

Real-time decisions define performance. Through years of data and coaching within professional football, XBInsight’s Confidence in Action study uncovers how belief in one’s abilities influences accuracy, resilience, and composure when the stakes are highest.

Using the same AI + Science-based assessment framework applied to these elite crews, XBInsight empowers business leaders and HR teams to identify and develop the competencies that drive confident, effective decision-making across every role and level.

• Recruit with precision using scientifically validated role profiles
• Develop stronger leaders through data-driven insight
• Onboard faster and accelerate time-to-performance
• Plan succession confidently with predictive analytics